Privacy Policy

Macau Taxi Fare
Effective Date: September 11, 2025

1. Information We Collect

Macau Taxi Fare is designed with your privacy in mind. This Privacy Policy explains how we handle information, including how we comply with the General Data Protection Regulation (GDPR) and other privacy requirements.

The App does not require registration and does not collect personally identifiable information such as your name or email.

However, the App integrates with Google AdMob and Google's User Messaging Platform (UMP), which may collect certain data automatically, including:

• Device identifiers: Advertising ID, IDFA on iOS
• App interactions: Ad views and clicks
• Approximate location: For regional ad relevance
• Location Data: We may access your device's location to calculate taxi fares from your current position (only when you grant permission)
• Usage Analytics: Anonymous usage statistics to improve app performance and user experience
• Device Information: Basic device information for compatibility and crash reporting

2. Consent Management (GDPR & UMP)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the App uses Google's User Messaging Platform (UMP) to display a consent popup.

This popup allows you to:

• Consent or refuse personalized ads
• Consent or refuse the use of cookies and other storage for ads and analytics
• Review and change your consent preferences at any time

Your choices are stored by the UMP SDK and automatically respected when ads are shown.

3. How We Use Your Information

Your information is used to:

• Calculate accurate taxi fares based on Macau's official taxi rates
• Serve ads inside the App (via Google AdMob)
• Determine whether to show personalized ads (if consented) or non-personalized ads (if not consented)
• Measure ad performance and improve service
• Provide location-based services when requested
• Improve app functionality and user experience
• Ensure app stability and performance

We do not sell your personal information.

4. Consent Revocation (Your Choices)

You may revoke or change your consent at any time by using the "Manage Privacy Settings" option in the App's Settings page.

• If you allow personalized ads, AdMob may use your data to provide more relevant ads
• If you refuse or revoke consent, AdMob will only serve non-personalized ads, which are still shown but not tailored to your profile
• On iOS devices, you may also manage tracking permissions through Settings > Privacy > Tracking

5. Data Storage and Security

We prioritize your data security:

• Local Storage: Most data is stored locally on your device
• No Personal Data Collection: We do not collect personal information like names, phone numbers, or email addresses on our own servers
• Secure Transmission: Any data transmitted is encrypted using industry-standard protocols
• Google Services: All ad-related data collection and consent management are handled by Google AdMob and UMP in compliance with GDPR and other applicable laws

6. Third-Party Services

The App relies on Google's advertising and consent services. For details, please review:

• Google Privacy Policy: https://policies.google.com/privacy
• Google Advertising: https://policies.google.com/technologies/ads

7. Location Information

With your permission, this App may access your device's location in order to:

• Calculate routes and estimated fares

Location data is used only while the App is in use and is not stored or shared by us.

Google AdMob, our advertising provider, may also use your approximate location to serve regionally relevant ads. For more details, please see Google's Privacy Policy.

8. Children's Privacy

This App is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you are under 13, please use this App only with the supervision of a parent or guardian.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be reflected both inside the App and on our app store listing. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" above.

10. Managing Your Privacy Choices

You can manage your advertising and privacy preferences directly within the App (Settings → Manage Privacy Settings), as well as in your device's system settings. For additional rights regarding personal data collected by Google, please refer to Google's Privacy Policy.